
Industrial Espionage (Legal): Create an Automated Competitive Intelligence System with JunkMail and Zapier
How to monitor your competitors' newsletters without them spotting your pro email. A complete guide to automating your strategic intelligence.
In business, information is a weapon. Knowing what your competitors are up to, how they position their prices, and what their latest features are is vital.
But there’s a "discretion" problem.
If you work at Startup A and you sign up for Startup B's newsletter with your firstname.lastname@startup-a.com address, two things can happen:
- They’ll block you or delete your subscription (we all do it).
- They’ll know you’re watching them, giving them a psychological advantage.
Here’s how to build an invisible, automated, and incredibly effective intelligence machine.
The Concept: The Intelligence Pipeline
The goal is to receive your competitors' emails, turn them into actionable data, and send them where your team works (Slack, Notion, or Trello) without ever using your real identity.
Step 1: Create "Invisible" Aliases
Use JunkMail Pro to create neutral aliases that reveal nothing about your company.
Avoid comp.intel@.... Prefer names that look like real users: mark.miller88@junkmail.site or tech.fan.2026@....
Step 2: Plug in the Webhook (Expert Level)
This is where JunkMail Business becomes supercharged. Instead of just reading emails, you’re going to "push" them to an automation tool.
- In your JunkMail dashboard, set up a Webhook for the
email.receivedevent. - Create a "Zap" on Zapier (or a scenario on Make.com).
- The trigger URL for the Zap will be the URL provided by JunkMail.
Step 3: Automatic Processing
Every time a competitor sends a newsletter, JunkMail sends it to Zapier. You can then configure Zapier to:
- Filter: Only keep emails containing the word "Promo" or "New."
- Summarize: Use AI (GPT-4) to make a concise summary of the email.
- Distribute: Send the summary to your
#comp-intelSlack channel.
Why This Is a Game-Changer for Your Team
- Zero Noise: Your personal inboxes stay clean. The "raw" information doesn't clutter anyone's workspace.
- Collective Memory: By sending emails to Notion or Slack, you create a historical database of your competitors' strategies.
- Total Anonymity: Your competitors think they’re emailing a random tech fan. They don't know they’re directly feeding their main rival's strategic intelligence.
Conclusion
Competitive intelligence shouldn't be a manual chore. By combining JunkMail’s ephemerality with the power of webhooks, you turn a passive flow into a strategic asset.
Be everywhere, without being seen.
Ready to go into stealth mode? Set up your first Webhooks on JunkMail Business.